The Lead Generation option in the app is very GDPR-friendly already:
- It asks your members to recommend their friend with a personal message from member to friend
- Only if the friend responds are they asked to provide their details to you, the gym
This is in contrast to most refer-a-friend programs where the member is asked to give their friend's details to the gym -- violating the friend's privacy and the GDPR.
So we've made only a small change to the Lead Generation in the app to make it fully GDPR compliant. We've:
- Added a specific opt-in to the friend journey in the contact form.
- Made the link to your Privacy Notice*.
*Note that you should ensure that your Privacy Notice explains to prospects why you're collecting this data and how you'll process it.
The opt-in has to be clicked before the friends details are communicated to you and processed in the cockpit.